1. Doing business is a social interaction
Business is not about maximising the profits of individuals, but should serve the well-being of all stakeholders (customers, suppliers, employees).
2. Accepting responsibility – taking ownership for our actions
Taking responsibility for our products, actions, and the consequences of our actions is crucial to naturamus.
3. Justification of existence by pioneering spirit
The fact that naturamus exists does not serve a purpose in itself. Instead, we work with our partners to find solutions solving problems that arise. For example, we have devlopped the first organic lanolin worldwide since the world market has lacked such a ressource before.
4. Shared added value
The product value creation is distributed fairly among all those involved in the process of production: naturamus employees, partners in countries of origin, their partners and their employees.
5. Safeguarding the health of humans and nature: One Health
Organic farming improves soil fertility, supports plant resilience and does not require expensive chemical pesticides. As a consequence, organic farming supports the power of nature while providing people’s sustainable way of income.
6. Continuity and consistency
Partnership is based on trust, and long-lasting co-working processes. In contrast, fast business can lead to unsecurity often to the detriment of those in the Global South. We, instead, give encourgement to our partners by working hand-in-hand for more than just a few years: We are a lifelong partner.
7. Lifelong learning – human development
There is no perfection. Neither we, nor our partners are perfect, but all humans are able to develop. This means that people are powerful and can make the change. Hence, all people who are part of the global naturamus network are part of the lifelong development of the naturamus itself.