Sense instead of sum
It is not only important that the sensory and chemical parameters of a product are good to very good. In contrast, it is important to us that a product has best social and ecological characteristics possible
Holistic understanding of product quality
Among other criteria “premium” product quality includes: (1) social empowerment; (2) ecological or demeter cultivation; (3) endogenous and sustainable growth of prospering smallholders or cooperative farmers
Quality as benchmark
Thus, this holistic understanding of quality is a benchmark to naturamus. As a framework, quality begins with the cultivation, continues with careful processing, and finally defines the finished product throughout the entire process
Holistic quality means taking ownership
As a consequence, we commit ourselves uncompromisingly to natural and social processes in the cultivation, and processing of raw and primary materials