about us | our aims | and visions

1. Doing business is a social interaction

Business is not about maximising the profits of individuals, but should serve the well-being of all stakeholders (customers, suppliers, employees).

2. Accepting responsibility – taking ownership for our actions

Taking responsibility for our products, actions, and the consequences of our actions is crucial to naturamus.

3. Justification of existence by pioneering spirit

The fact that naturamus exists does not serve a purpose in itself. Instead, we work with our partners to find solutions solving problems that arise. For example, we have developed the first organic lanolin worldwide since the world market has lacked such a resource before.

4. Shared added value 

The product value creation is distributed fairly among all those involved in the process of production: naturamus employees, partners in countries of origin, their partners and their employees.

5. Safeguarding the health of humans and nature: One Health

Organic farming improves soil fertility, supports plant resilience and does not require expensive chemical pesticides. As a consequence, organic farming supports the power of nature while providing people’s sustainable way of income.

6. Continuity and consistency

Partnership is based on trust, and long-lasting co-working processes. In contrast, fast business can lead to insecurity often to the detriment of those in the Global South. We, instead, give encouragement to our partners by working hand-in-hand for more than just a few years: We are a lifelong partner.