We stand out for a holistic understanding of quality that includes not only the protection of human rights and the environment but also the way of doing business: with purpose. More precisely, we are convinced that a product is more than the sum of its components. This implies “premium quality” not only to mean excellent chemical and sensory characteristics of a product. 

Instead, a product needs to show a best social and ecological footprint possible. Taking this into account, ecological agriculture, fair trade, and transparent supply chains are key.